In think tanks, where smart people brain storm about how a
product or direction will have influence on a company, or a policy, it is easy
to head down the path of crazy. There
are usually two types of influential people in these groups -the flag runners,
and the logical ones.
Flag runners are emotional, fired up. They believe that
their idea is the best thing since the iPhone. And no matter how much Siri does
not work well with people with dialects, flag runners believe and promote their
idea, and usually get support. The
logical ones, on the other hand sit around quietly pondering the theatrics, and
quietly tries to explain the complexities of the problem at hand, but depending
on how they communicate their ideas they often go ignored (The quiet ones also
are good fire fighters, since they usually get tasked with putting out the fires caused by the flag runners).
Of course in that same room of high level thinkers, there
are deciders. Sadly, the deciders are
too shortsighted by their limited MBA, or ME degrees that their decision is
also based on emotion. When people don’t
understand a problem, they vote with their gut.
Understanding this dynamic, and transposing this limited understanding
of the human element, I would like to make a huge leap to political elections.
Here the deciders are supposedly more diverse. But they are also limited by
their lack of information. Many voters have limited knowledge about how
government works, how programs, or departments get built, and about the role of
government in business, civics and society. Sure governments tend to decide
these issues for themselves, but
implementation of an idea takes time, dedication and resources.
I used to think that government could be run by computers.
But I have come to realize that computers are not smart enough.. yet. Governing
is complex. Leaders have to consider the
billions of needs of individuals, towns, communities, businesses. It then has
to prioritize the needs, take care of the ones that gets screwed by the big
ideas, while sill appearing to care for all.
At the same time it has to be not for profit, make a profit and feed
itself. Then, it has to pander to specific groups, (more to those that “donate”
more, be legal, appear moral and like Google, make the bold statement that they
will not be evil. I wonder how many
cores that computer would need, and how many Facebook timelines it would need
to follow. Or both.
But back to persuasion. One can be logical, but
emotional. But what flag runners need,
like most successful people, is a good altruistic, logical, empathetic,
introverted spouse.
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